Vacheron Constantin: A New Boutique and an Accompanying Exhibition
Vacheron Constantin has opened its second boutique in Singapore at ION Orchard, to complement its current one at The Shoppes at MBS. Julien Tornare, managing director of Vacheron Constantin Asia Pacific, opined that the additional boutique will strengthen the manufacture’s position within the market, and offer “an exceptional experience and the highest level of service” […]
Vacheron Constantin has opened its second boutique in Singapore at ION Orchard, to complement its current one at The Shoppes at MBS. Julien Tornare, managing director of Vacheron Constantin Asia Pacific, opined that the additional boutique will strengthen the manufacture’s position within the market, and offer “an exceptional experience and the highest level of service” for its clients. This boutique features over 2000 square feet of floor space, with luxurious furnishings and details such as custom made Murano glass chandeliers and marble flooring from Italy.
More importantly, all timepieces from the manufacture are available for purchase from the new boutique, including limited editions and vintage timepieces. The latter, better known as Vacheron Constantin Collectionneurs, consists of vintage watches that the manufacture has fully restored, serviced, and certified authentic. Collectionneurs timepieces can be viewed in the Heritage Room, a VIP area within the boutique. Visitors to the boutique will also be able to view novelties such as the new Platinum Traditionnelle timepieces.
To offer better after-sales service, Vacheron Constantin has also installed an in-house watchmaker at the ION Orchard boutique. The manufacture aims to both reduce waiting times, and to allow clients to interact with a watchmaker responsible for their timepieces’ servicing.
To match the new ION Orchard boutique’s soft opening, Vacheron Constantin is presenting The Sound of Time exhibition, which will run from 8 to 16 November at Level 1 of the ION Atrium. The exhibition was originally presented at Watches & Wonders 2013, before being unveiled to the international press at SIHH earlier this year. As its name suggests, the manufacture is showcasing some of its striking watches from the Ref. 10302 made in 1812, all the way to the modern Patrimony Ultra-Thin Calibre 1731, currently the thinnest minute repeater movement housed in the slimmest manual-winding minute repeater watch. Vacheron Constantin has also released an app (for both iPhone and Android users) to partner the exhibition. The app can be downloaded here (please scroll down halfway to the link on the page).
Meanwhile, here are some of the timepieces that will be on display at the exhibition:
Ref 10302: Quarter repeater pocket watch from 1812, 18K pink gold guilloché case with enamel dial.
Ref 11381: Minute repeater wristwatch with date and moon phase complications, from 1957
Ref 11497: Minute repeater wristwatch from 1994, with sapphire dial and hand decorated and engraved movement