Italian luxury label MARNI has launched its very first advertising campaign for the fall-winter 2015 season.

More than the collection itself, it is the Marni woman who is showcased in this particular campaign. Photographer Jackie Nickerson has endeavored to capture the essence of a woman of substance, knowing and independent.

To do so, she has photographed intimate moments in the life of the Marni woman in brightly colored settings, a signature of the luxury brand.

Three photographs have just been unveiled by Marni. The Marni woman is shown lying on the floor, leaning against a table turned on its side, or standing in the corner of a room, face hidden, either because the model’s head is turned or because it is covered by her arms or hands.

To incarnate this new collection, marked by prints, pleats and leather, the brand recruited Dutch model Marte Mei van Haaster.

During the unveiling of this new series of photographs, the fashion house announced its intention to produce a new advertising campaign each season. Up to now, Marni had not necessarily produced an advertising campaign for each individual collection.

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