L’Officiel Singapore is going interactive and we can thank iQNECT for this with its new content platform. This application allows readers and fans of the publication to now read the articles and enjoy a brand new experience.

The interactive app will also allow readers to explore videos, partner content and even m-commerce opportunities directly from the pages of the magazine. It is fairly simple. To get started on enjoying the content from the interactive magazines, simple download the free ‘iQNECT’ app from either the App Store or Google Play. The open the app and hover it over any page of L’Officiel Singapore and enjoy the visual journey.

“I am excited about the possibilities of iQNECT’s new technology, which is something the market needs” said Olivier Burlot, Chief Executive Officer and Publisher of Heart Media. He added “It will change how consumers shop and how media support advertisers’ goals. iQNECT is the next generation equal opportunity m-commerce app, benefitting everyone.”

The app is only two years old but already has a name as a reliable video recognition platform that links users and brands together. This team-up sees one of Singapore’s leading publishers connect with consumers and their lifestyles in an innovative and technologically savvy way.