Consumerism has its pleasant and not so pleasant sides. Most of us are inclined to think about the experience of luxury at the boutiques and the lasting joy delivered by the products. On the other hand, the time and effort that goes into realising our cherished watches often goes unappreciated. This can be traced all the way back to how the raw materials are sourced.

We would not have gold if not for the miners who risk their lives doing difficult work in a hostile environment. But as with workers in many other industries, their rights and welfare are frequently far from optimal. For this reason, Chopard decided in 2013 to partner with the Alliance for Responsible Mining or ARM, a non-governmental organization in South America. Chopard was the first watch and jewellery company to make this move. Watches with the “Fairmined” designation in the model name attest to the fact that the gold used is obtained in a manner both ethical and responsible to the mining community, as well as the environment.

Chopard L.U.C XPS Twist QF Fairmined

The latest timepiece in that noble series is the L.U.C XPS Twist QF Fairmined watch. At first glance, the slate grey dial seems to have a sunray finish, originating from behind the hands. However, upon closer scrutiny, it becomes clear that a gentle radial twist is also at play. This pattern is supposed to resemble gold nuggets at the time they are extracted from the mine. Clever stamping and galvanic treatment contribute to the creation of this characteristic dial.

Chopard L.U.C XPS Twist QF Fairmined

Powering this watch is the L.U.C Calibre 96.09-L with a 22K gold micro rotor to wind up the two barrels for a power reserve of 65 hours. The L.U.C XPS Twist QF Fairmined watch is tested and certified on two levels. In addition to the industry standard chronometer certification by COSC, this watch is also Qualité Fleurier certified by the Fleurier Quality Foundation. Twenty samples are submitted to the Chronofiable phase of testing for accelerated aging, as well as wear and tear. All assembled watches are individually tested by the Fleuritest machine, developed specifically for this testing process, in order to imitate the various activity levels of a human person throughout a 24-hour period.

This is a limited edition of 250 pieces and features the first time the Fairmined logo itself is present on the dial.

Chopard L.U.C XPS Twist QF Fairmined Specifications

Movement Self-winding Calibre L.U.C 96.09-L; 65-hour power reserve
Case 40 mm in Fairmined rose gold
Strap Black alligator leather with cognac-toned lining